custom lettering · COmmissions

Monograms

two letters, one shape

the flow was created but didn’t look like Paprclip yet

An ongoing series of custom monograms drawn for couples, small studios, and one very particular stationer. Each one starts from a pair of initials and ends as a single drawn mark.

A full refresh of Paprclip’s core screens translating a brand-new visual identity into a product people will use every day, without losing what already worked.

The Mark

STACKED LOCKUP

[Where this lockup is used.]

ICON ONLY

[Where this lockup is used.]

WORDMARK

[Where this lockup is used.]

My Role

RESEARCH & INSPIRATION
Competitive mood boarding

Brand translation

RESEARCH & INSPIRATION
Competitive mood boarding

Brand translation

SYSTEM DESIGN
Component library
Shadow & button treaments

EXECUTION
Flow design
Hi-fi screens
Developer ready

COLLABORATION
Working sessions with brand consultant

Founder check-ins

COLLABORATION
Working sessions with brand consultant

Founder check-ins

taking commissions

Two initials is all I need to start.

Two directions, one round of refinement, files in about three weeks.

START A COMMISSION

WHAT I’D DO DIFFERENTLY

I used to send three directions per commission. Two is better. The third was always a hedge, and it made people choose with their heads instead of their eyes.

← back to the board