Chaldean Charities of America
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Chaldean Charities of America |
The goal was to update the existing brochure and develop additional print materials - including business cards and name tags, while retaining the original logo.
The redesign aimed to align all materials with a refreshed, cohesive visual identity.
Client Brief
Adopt a clean and structured layout to enhance readability and visual flow.
Utilized the logo’s color palette to maintain brand consistency and convey professionalism.
Integrated balanced typography and strategically placed QR codes to improve access to donation links and key information.
Design Process
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This print palette combines deep blue for faith, cream for hope, gold for heritage, and black for strength. It reflects the organization’s values of tradition, dignity, and service with a clean, impactful look for print materials.
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This pairing combines the elegant serif Mrs. Eaves with the clean, modern sans-serif Soleil. Mrs. Eaves adds a touch of class and tradition, while Soleil brings clarity and contemporary balance. Together, they create a look that’s both refined and approachable, perfect for professional or nonprofit branding.
