Anu Logo

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Anu Logo |

  • The goal was to create a logo with a three-dimensional aspect, drawing inspiration from Babylonian color palettes.

  • The design needed to be versatile enough for both 3D animations and data visualization applications.

Client Brief

  • Selected a soft, rounded typeface with clean lines to allow for flexible design manipulation.

  • Integrated the letters “A”, “N”, and “U” into the visual concept.

  • Designed the logo to reflect a curved bar chart while referencing elements from the Digital Maps of the Ancient World Symbol for historical context.

Design Process

  • Inspired by Babylonian science and history, this palette blends deep blues for knowledge and analysis with earthy taupe and gold for ancient records and architecture. Designed for a data visualization app, it balances clarity, tradition, and sophistication to create an immersive analytical experience.

  • This logo blends ancient cuneiform with modern typography, symbolizing the fusion of historical knowledge and contemporary data analysis. The cuneiform "A" alongside the Latin "A" and "U" represents a bridge between Babylonian empirical methods and modern visualization tools. The layered blue and gold add depth, evoking the richness of ancient Mesopotamian artifacts while maintaining a sleek, data-driven aesthetic.

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