Food From ZaBlock
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Food From ZaBlock |
The objective was to develop a bold yet approachable visual identity for a personal food blog, combining professional aesthetic with a warm, inviting tone.
Client Brief
Employed variations in letter size and spacing to create a dynamic, visually engaging logo while preserving readability.
Transformed the counter of the “O” into a basil leaf, reinforcing the brand’s emphasis on clean and mindful eating.
Applied earthy, natural color tones with warm highlights to support the brands’s wholesome, community centered message.
Design Process
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A bold yet natural color palette that blends deep greens and warm spice tones, giving a sense of strength and confidence without feeling forced. Perfect for a food blogger aiming for a look that’s grounded, flavorful, and effortlessly bold.
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This pairing features Corsario VF and Hind Light—a combo that feels both fun and modern, while staying clean and approachable. Corsario VF brings character and personality to headers, while Hind Light keeps things simple and readable for body text. Together, they strike a balance between playful elegance and contemporary clarity—perfect for a brand that wants to feel fresh but still professional.
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This logo creatively blends the family name "Zablock" with visual cues of freshness and sustainability. The bold “Z” anchors the design with strength and identity, while the leaf icon reinforces the brand’s connection to natural, wholesome food. The typography strikes a balance between elegant and earthy, making it feel both personal and professional.
