Glossier Case Study

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The goal was to redesign parts of the glossier website to make it more accessible for all users. The project included user research, identifying accessibility issues, and creating mobile redesigns that are easier to use for all.

After analyzing Glossier’s website and researching the brands competitors I created 4 personas that reflect real accessibility needs.
I developed design solutions for each persona, focusing on things like simplified layouts, high contrast, readable fonts, and language options.
The final result is a zine for my final project in GD1 that shows how Glossier can improve by prioritizing accessibility at the center of its design.

This palette combines Glossier’s soft pinks with bold contrast colors like red, black, and white. The light tones maintain brand identity, while the red and black improve visibility and highlight accessibility features throughout the design.

Apercu Pro is Glossier’s brand typeface. Its minimalist, rounded style reinforces the brand’s friendly and modern identity. Used consistently across the redesign, it keeps the visual voice aligned while remaining highly legible for users with varying needs.

This video highlights the key findings from my case study on Glossier, synthesizing research insights around accessibility and inclusive design in beauty e-commerce. It examines how comparable brands approach accessibility through layout, typography, and interface decisions, and identifies opportunities for Glossier to better support diverse user needs. These findings informed the accessibility-focused design recommendations and mockups presented throughout the project.