Makeup By Missy

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The objective was to design a logo and business card for Makeup by Missy, a professional makeup artist brand that balances elegance and warmth while remaining adaptable across applications.

Selected a strong serif typeface paired with a delicate script to create contrast between structure and softness, allowing the logo to feel both refined and feminine.
Developed a warm color palette of rich brown and blush pink to convey elegance, approachability, and alignment with the beauty industry.
Applied soft, rounded edges and centered alignment throughout the design to enhance cohesion and ensure versatility across business cards, social media, and branding.

The color palette balances rich brown, soft blush pink, and warm white to create an elegant yet approachable visual identity. The deeper tones add depth and sophistication, while the lighter hues introduce warmth and softness. Together, the palette reflects a sense of refinement and femininity that aligns with the beauty-focused brand.

The typography pairs Ogg (Light) with Dulcinea to balance structure and ornamentation. Ogg’s elegant serif forms provide a refined, editorial foundation, while Dulcinea’s flowing script introduces softness and expressive detail. Together, the type system evokes a sense of grace and warmth, reinforcing the brand’s romantic and timeless character.

The brand assets extend the visual identity through consistent iconography, layout, and supporting elements. Soft, rounded custom icons and a custom QR code treatment reinforce the brand’s approachable yet polished aesthetic. Together, these assets create a cohesive system that supports recognition and flexibility as the brand appears across multiple platforms.